The lords are a group of people that are the head of a family that control a key element or two that makes up the world. Some of the Lord's are corrupted and want to take the powers of the other lords and become the god or goddess of creation. Theses lords are called fallen lords.(note a Lord doesn't 100% control a element they control its visual but can not use its mass power)
Here is a list on each family and what key element they control:
Aircutters: the sky and wind
Dragonborn: earth and nature
Bloodfangs: blood and darkness
Blackrose: water and ice
ScorchWood: rage and death
Featherstone:kindness and life
Lightningfist: strength and storms
Greywater: hope and dreams
Darkwind: sadness and despair
Blacklight: light and fire
Potbelly: wealth and beauty
Anglesong: music and happiness
Deadhand: greed and envy
Pensword: justice and punishment
Goldenberg: lust and pride
Here is a list on each family and what key element they control:
Aircutters: the sky and wind
Dragonborn: earth and nature
Bloodfangs: blood and darkness
Blackrose: water and ice
ScorchWood: rage and death
Featherstone:kindness and life
Lightningfist: strength and storms
Greywater: hope and dreams
Darkwind: sadness and despair
Blacklight: light and fire
Potbelly: wealth and beauty
Anglesong: music and happiness
Deadhand: greed and envy
Pensword: justice and punishment
Goldenberg: lust and pride